Strategy, Creative, Production, Media & distribution
Black & White Milk
Black and White Milk collaborates with Sammy to target young consumers, emphasising its core position in Hong Kong-style milk tea and encouraging everyone to become a milk tea master. The campaign includes celebrity endorsements, digital strategies, OOH, pop-up stores, POSM, premium products, social events, and TVC services, enhancing brand awareness and recognition, becoming the first choice for authentic Hong Kong-style milk tea.
- How to improve B&W Milk’s brand relevance among young consumers
- How to extend B&W Milk’s leadership position from being a top beverage ingredient to dominating the retail market
Connecting B2B2C with complete 360 solutions, our goal is to establish BW Milk as the core ingredient in every cup of Hong Kong-style milk tea. To achieve this, we have enlisted Sammy, our brand ambassador, to share his extensive knowledge of milk tea and help EVERYONE BECOMING A MILK TEA MASTER!
Join us in celebrating the beloved milk tea tradition!
TV / Online video
| THE “4E” JOURNEY
Interact with consumers at the POP-UP Store.
Generate great brand impressions with Sammy as the spokesperson.
Play our game and get rewards
Drinking milk tea is becoming top-of-mind at various local restaurants
- Brand awareness rise to 97%
- 85% recognised B&W Milk Tea is 1st choice of HK-styled authentic milk tea
- 97% claimed they would go to teashop using B&W
- 11k+ Visitors
- 280k+ Video Views
- 100k+ Premiums Redeemed @1,500 Teashops
- 5k+ Comment / Like / Share