全新豬骨風味捧烏冬登場！
Appetising ASMR to create UDON Pot Craving
Year:
Service:
Client:
2021
Creative, Production
Nissin Udon
Brief
Nissin aims to promote their new udon product by creating a Japanese hotpot feel in their advertisements and promoting it as an occasional hotpot ingredient. To meet these requirements, we collaborated with popular Hong Kong new generation actor Jeffery to shoot a series of advertisements for Nissin’s UFO Udon series.
Solution
Hong Kong people love Japanese style food, decoration, and clothes. Therefore, to attract Hong Kong people, we need to create a strong Japanese looking scene, and emphasise that the product is Hong Kong people’s favourite Japanese food. To accomplish this, we will find a food master who knows Japanese food well, and create a Sapporo or other Japanese-style hotpot.
We are collaborating with Hong Kong actor Jeffery Wei to create a series of advertisements for the Nissin Damae Itcho Bar Udon. We hope to use his popularity to attract fans and the public, and generate interest or even purchases of the product shortly after the release of the advertisements.
Create an appetising ASMR effect to create a craving for udon hotpot
TV / Online Video
Caption Xxxx
Caption Xxxx
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